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Yahoo! Sees Small Business Dashboarding Need
It’s Yahoo! Small Business Marketing Dashboard pulls together web analytics, Pay-Per-Click and other paid search advertising, e-commerce, social media monitoring, directory listings and more into a...
View ArticleHelp Your E-Commerce Traffic Climb with Pinterest
The latest social media site to hit the popularity charts is Pinterest, and while the site may be purely for fun among everyday people, e-commerce businesses are taking full advantage of Pinterest’s...
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10 Tips to Craft a Sizzling E-Commerce ‘About Us’ Page
OK, maybe that’s a bit of an exaggeration, but crafting a powerful pitch and a compelling story ain’t easy. That’s why it’s important to keep in mind that you only have one chance to make a great...
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Hootsuite’s Next Play: Ads and E-Commerce
They’re locking down executives for a new Latin America office. They’re beta testing a voice tool that lets customers connect with brands without publicly sharing their phone numbers. They’re also...
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Live Online Shopping Data: The Gift That Keeps Giving This Season
I don’t know about you, but this year flew by for me and I cannot believe that the holidays are officially upon us. That said, it is one of my absolute favorite times of the year, with the opportunity...
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6 Effective Ways Social Media Marketing Can Boost Your E-Commerce Business
The benefit that social media gives to companies is that they can find the right audience, connect and engage with them and sell their products in the process which is cost effective in comparison...
View ArticlecomScore in Journal of Advertising Research on Topic of Omni-Channel...
The challenge to marketers intensifies each year as the advent of digital technologies has created a fast-growing e-commerce channel while also making it much easier for consumers to conduct research...
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Instagram Takes Another Step Toward E-Commerce
Finally, retailers can link to product pages from their Instagram ads—a feature Banana Republic was among the first to employ—and still more sophisticated ads are in the works. The new ads are part of...
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100 Tips to Build an E-Commerce Startup From Scratch
This creates a win-win situation for the customer and for the business. Here are some tips that help you get a holistic view of what all you need to get started. 1. Research well about what you are...
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It’s a Cross-Device World
Forty per cent of e-commerce transactions involve multiple devices along the path to purchase. Marketing technology company Criteo has just released a study on mCommerce trends. It provides insight...
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One-click checkouts and pay-by-selfie: the rise of mobile commerce
‘The Gen-Y person doesn’t really think about buying something as a transaction any more. It’s an act of consumption where payment is an afterthought and must be seamless.’ Photograph: Handout/PA It’s...
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E-mail Outpacing Social Media in E-commerce, Stoking Innovation
The fastest-growing source of e-commerce orders doesn’t come from the buzzy social media world, but the digital old school — e-mail. While fashion brands are giddily joining in the push to try to sell...
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Point-of-Sale Marketing: Give Them What They Want, Wherever They Are
Or do people flock to your physical location, and your website points them there? The reason I ask is this: Where you make your sales informs your point-of-sale (POS) marketing. If you type in “POS...
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Amazon Web Services: the secret to the online retailer’s future success
That “other” category encompasses everything from crucifixes to sex toys, board games to plyboard, and mousemats printed with the faces of obscure TV and Radio personalities. It has also diversified...
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The Inconvenient Truth About E-Commerce: It’s Largely Unprofitable
The transformative transparency created by all things digital has revolutionized product access, redefined convenience and lowered prices across a wide spectrum of merchandise and service categories....
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